It’s happened to many industries and will continue to happen as marketing companies realise there’s great value in appearing greener, more environmentally friendly and cleaner.


And while some companies make genuine and great efforts to deliver these promises to customers, there are many that fall short to truly deliver toxin-free services and products. In this day and age of influencer marketing, it can be so hard to find products and therapists that are actually what they claim to be.

So, how do you find a toxin-free, “green” beauty therapist? Glad you asked! I have worked as a beauty therapist in Australia and New Zealand for almost 17 years and am lucky to say I’ve sat on both sides of the fence. My early years in the industry were spent working with the products from global skincare brands and delivering my treatments based on their methods. It was the way things were done and I didn’t really question it.

Fast forward to approximately four years ago when I was faced with my own personal health challenge and I began to explore what effect the ingredients in my skincare, the food I ate, the cleaning products I used at home and more had on my overall wellbeing. Cue a journey into the realm of toxin-free skin-care, cosmetics and pretty much as much I could swap within my own environment. It took a lot of research, a lot of trial and error and to this day I continue to explore what products are the best and make consciously toxin-free choices where I can.

But, in this era of information coming at us from a million different angles how can YOU take positive steps to ensure the beauty therapist, the skincare or the home cleaning product you are about to book with or purchase is what it says on the label?

Do your research?

There’s no point swapping out your entire makeup bag for non-toxic products if what you’re replacing it with is much of the same but just labelled differently. It’s an expensive exercise and you want to make sure you’re not wasting your hard-earned dollars. So, do your research.

Some of my favourites are:

And of course,

Read online reviews

If you were looking for a beauty therapist or makeup artist for example, make sure to check out their reviews online. There’s plenty of sites like True Local or Yelp that allow customers to leave honest reviews of their experiences with a practitioner. These can be invaluable in helping you to decide where to spend your money. People are also brutally honest in reviews so you’ll quickly see a pattern if something isn’t adding up!

Have they earned their stripes?

That is, are they qualified? Don’t ever be afraid to ask (politely of course!) what qualifications a practitioner has. Have they studied aromatherapy or are they just dabbling? Are they a therapist or are they a person representing a brand and eager to meet a sales KPI sheet? Are they a student and practicing as part of their studies? This is fine but know what the situation is!

Do they consult with you?

The relationship between a beauty therapist and their client should be a consultative one. It’s a two-way street and a good therapist will always work in consultation with your skin needs at that point in time. They’ll ask you about what your needs are, what your skin care regime is currently like or what you’re able to commit to in terms of treatment schedule and at-home care. Their recommendations to you shouldn’t feel like a script or that they’ve likely recommended the exact combination of products and treatments to the last five clients before you. I have a few clients that will attest I’ve actually talked them out of buying particular products because I know it won’t add any value to their overall skin-care journey.

Word of Mouth

An oldie but a goodie. I would approximate that over 60% of my client base have come from recommendations of existing clients who tell their friends and family. The power of a glowing recommendation can be a huge endorsement for your services and show how much your clients trust you and your work.

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