Welcome to our April edition, celebrating all things natural beauty to coincide with the new clinic in Melbourne opening!
I have to admit I am one tired business owner after moving my beauty clinic across South Yarra over the weekend. Leaving this editors letter to the 11th hour writing it on Monday afternoon with little laptop battery (or human battery for that matter!) left.
This being a natural beauty and also natural health publication I wanted to honor the beauty side this month, as this is a little industry that has grown exponentially over the past few years since NBE was a concept. When I was launching people asked me, are you going to have enough beauty products to talk about? My answer was HELL YES! And I was right. This is the fast growing segment in the beauty and wellness industry; in 2015 it grew by 16%. Last year it took over the biggest segment in the wellness industry making anti-aging and natural beauty the biggest piece of the wellness pie.
The demand is undeniable and there are new brands popping up all over the world constantly. Established brands have hit cult status and Australia is one of the biggest producers of natural beauty cottage industry. I find a new brand almost every week. And there’s no slowing down in sight.
There are several factors pushing this trend, the wellness movement – people want healthy products that are good for them, ageing naturally – the demand for high performing organic skincare is huge in the anti-aging segment and also vegan/cruelty free – we don’t want animal products in our cosmetics and we definitely don’t want them tested on animals. While natural beauty isn’t as big as cosmetics (long way off it) it is slowly becoming the norm, not the exception.
So enjoy our features this month and hopefully you discover a new favourite brand as well!
We have the gorgeous Isabel Lucus on the cover and she tells all about her favourite natural beauty routines!
We have moved into our new clinic space! April we are celebrating with a special chocolate themed facial! If you upgrade your organic customised facial to include the untagging chocolate masks you go in the draw to WIN the chocolate scrub and mask at the end of the month. Book online.