It seems a lot of products on the market are slapped with the ‘natural’ label and quite often it can be far from the truth.

It is a minefield trying to decipher which products are actually toxic free and which are just being ‘green washed’. Toxic free means all ingredients come from a natural source, a plant, flower or herb. This excludes preservatives, binders and fillers that come from petroleum or similar industrial chemical sources.

A lot of health bloggers talk about using natural ingredients from the kitchen to ‘make your own’ or ‘all you need is coconut oil’. While there is merit in this, it’s not really practical in today’s busy world. Especially if you’re a product junkie used to shopping at the department store for the latest technology in a sparkly jar that smells beautiful.

Beautiful high quality toxic free products do exist, but you still need to know where to look. Most are only available online or at a few select specialty stores. Luckily there are few dedicated online specialty stores and bloggers dedicated to helping you educate yourself on how to find the best natural products on the market. A favourite natural cosmetic online store at the moment is I Am Natural Store, they have a luxurious look and feel to their site, and some of the best cult products from all over the world that only a couple of people import into Australia.

As a professional beauty therapist, I can’t go past Eminence Organic Skin Care for skin correction and professional grade products if you like to use something a bit stronger.


Here’s a quick checklist to get you started:

  • If the ingredients are long words that you can’t even pronounce and not much else, then it’s probably not toxic free
  • Over the counter products are cosmetic and the active ingredients will always be lower than a professional product you get from a beauty salon
  • All the products available from the supermarket and most from the chemist are very cheap and not toxic free, the health food store is a better place to try and ask for assistance
  • ‘Botanical’ does not mean petro chemical free, it just means it contains plant extract into a traditional cream

A bit of self-education on products goes a long way and there are new high quality products becoming more available all the time. It can only get better!

Belinda Hughes

Editor of Natural Beauty Expert and a professional beauty therapist who is passionate about natural and organic beauty products. Belinda will help her followers navigate their way around what natural beauty is and the best way to get it. Expert advice combined with the hottest trends.

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